Country Manager - Italy

Country Manager

Role: Country Manager - Lingerie and Swimwear

About the Role

Gianna Bellucci is looking for an experienced Country Manager to lead and expand our presence in Italy. This role is ideal for someone with a strong background in lingerie, deep knowledge of the Italian market, and a passion for building brand awareness through social media and influencer collaborations.

As the face of Gianna Bellucci in Italy, you will be responsible for growing our brand, building relationships with key partners, and driving sales through innovative marketing strategies. This is a strategic and hands-on role, perfect for someone who thrives in a dynamic environment and understands the intersection of fashion, digital marketing, and brand positioning.

ResponsibilitiesStrategic Leadership & Reporting

• Act as the key representative for Gianna Bellucci in Italy, ensuring the brand’s global vision is executed effectively in the local market.
• Report directly to a C-level executive from the global team, providing updates on market performance, influencer collaborations, and brand growth strategies.

Brand & Market Development

• Develop and execute a market-specific strategy to strengthen Gianna Bellucci’s presence in Italy.
• Act as the “brand ambassador”, ensuring that all marketing efforts align with our identity and vision.
• Analyze market trends, competitor activities, and customer preferences to adapt strategies accordingly.
• Establish strong partnerships with retailers, showrooms, and key industry players.

Influencer & Social Media Management

• Build and maintain relationships with Italian influencers, celebrities, and content creators to drive brand awareness and engagement.
• Oversee social media campaigns, ensuring the right tone, visuals, and messaging resonate with the Italian audience.
• Work closely with the global team to localize content, promotions, and collaborations for the Italian market.

Sales & Performance Growth

• Identify and implement strategies to increase online sales and customer retention in Italy.
• Collaborate with the e-commerce team to optimize the local shopping experience, including localized content, customer service, and promotions.
• Monitor key performance metrics and adjust marketing initiatives based on data-driven insights.

Events & PR Representation

• Organize and attend fashion industry events, trade shows, and PR activations to strengthen the brand’s visibility.
• Represent Gianna Bellucci in media opportunities, ensuring a consistent and professional brand image.
• Develop partnerships with press and media outlets to enhance exposure and credibility.

What We Expect from YouExperience & Skills

• Proven experience in the lingerie industry (this is a must!).
• Strong understanding of the Italian fashion market, consumer behavior, and digital landscape.
• Experience in social media management and influencer collaborations.
• Excellent network of influencers, stylists, and fashion industry contacts in Italy.
• Strong analytical skills with a results-driven mindset.
• Fluency in Italian and English (written and spoken).

Personal Attributes

• Passionate about lingerie, fashion, and branding.
• Proactive and entrepreneurial mindset – comfortable working independently while staying aligned with company goals.
• Strong negotiation and relationship-building skills.
• Ability to adapt to market trends quickly and implement innovative strategies.

What We OfferExciting Career Growth

• A chance to lead and shape Gianna Bellucci’s expansion in Italy.
• The opportunity to work with a premium lingerie brand and influence its positioning in a key market.
• The ability to build and manage a team as the brand grows in Italy.

Competitive Benefits

• Attractive salary + performance-based bonuses.
• Work from home.
• Access to exclusive industry events, influencer collaborations, and media opportunities.
• A dynamic and fast-paced environment where creativity and strategic thinking are valued.

If you have a passion for lingerie, expertise in social media & influencer marketing, and a deep understanding of the Italian fashion market, we want to hear from you!

👉 Supply now with your CV and a short introduction about your experience in the lingerie industry. ➡️ https://giannabellucci.com/it/career/Country-Manager-Italy