Director of Growth Marketing

About Us Welcome to a world of flossibility. 🌎✨ Flaus is a revolutionary DTC oral beauty brand, and creator of the first electric flosser using sonic vibrations and high-performing dental floss to make flossing quick, easy, and comfortable. 🦷 We're on a mission to transform daily oral care routines into delightful rituals and create a platform that inspires self-acceptance and self-expression. 🧖‍♀️ Featured on Shark Tank and recognized by TIME Best Inventions, Fast Company World Changing Ideas, GQ, Vogue and Oprah, Flaus is seeking a Director of Growth Marketing to drive customer acquisition and amplify Flaus' reach in the oral care industry. Essential The Director of Growth Marketing will lead Flaus' marketing strategies at a critical growth juncture, developing a unified approach to build a seamless, high-impact marketing flywheel. We're seeking a strategic and creative leader who can optimize our channel mix, identify new growth opportunities, and reduce customer acquisition costs. The Director of Growth Marketing will develop an integrated strategy across paid media, influencer marketing, SEO, Amazon and CRM to foster customer acquisition, engagement, and retention, significantly impacting Flaus' growth trajectory and positioning the brand as a market leader in consumer wellness. What You’ll Do

• Strategic paid marketing: Lead the development and implementation of a comprehensive performance marketing strategy focused on paid media, influencer partnerships, SEO, and CRM.
• Channel optimization: Review, analyze, and optimize the current channel mix for growth and efficiency.
• New channel growth: Identify and test new channels to diversify reach and increase scalability, including Youtube, TikTok, OOH, etc.
• Customer demographic research: Conduct in-depth research on customer demographics, behaviors, and preferences. Use these insights to refine targeting strategies, inform product development, and enhance overall marketing effectiveness.
• Audience targeting: Establish detailed, actionable audience segments and define measurable customer KPIs to track and refine growth efforts.
• Test plans and CRM development: Develop, forecast, and execute iterative test plans to drive incremental revenue. Create a robust CRM playbook that builds customer loyalty based on data-driven learnings.
• Copywriting and content strategy: Oversee the development of compelling, on-brand copy for various marketing channels. Craft messaging that resonates with our target audience, effectively communicates our value proposition, and drives conversions across all touchpoints.
• Ad testing & iteration: Drive A/B testing and creative iteration to ensure a continuous learning approach, optimizing creative strategies for better performance.
• Cross-functional communication and collaboration: Work closely with product, operations, finance, and creative teams to ensure alignment of marketing initiatives with overall business goals. Work with CRO / e-commerce to improve website efficiency as well as legal on product marketing claims.
• Team leadership: Build and mentor a high-performing marketing team, fostering a culture of creativity and data-driven decision-making.

Who You Are You're a self-starter excited to drive growth and brand awareness in the health & wellness space. You have helped profitably scale a consumer product brand across numerous channels. You're an experienced team player in consumer brand marketing with a passion for developing data-driven strategies and optimizing cross-channel performance. With your strong background in CRM, loyalty programs, and building brand voice, you're eager to build and scale initiatives that increase customer lifetime value and retention. 🚀 What You'll Need

• 7+ years of experience in marketing, with at least 2 years in a leadership or management position
• Proven track record in performance or growth marketing within consumer brands
• Strong analytical skills with the ability to develop data-driven strategies and optimize cross-channel performance
• Ability to ingest data and formulate a creative marketing strategy, with the capability to manage partners and execute
• Experience in building and scaling CRM programs that increase customer lifetime value and retention
• Proven ability to plan, execute, and analyze test plans that drive actionable insights and incremental revenue growth
• Must be a self-starter that is curious and excited to take initiative
• Excellent communication and leadership skills
• Ability to thrive in a dynamic, fast-paced startup environment
• Background in e-commerce and DTC brands

Nice To Have

• Experience in the beauty, wellness, or oral care industries
• Experience with CRO / website optimization
• Graphic design background
• Brand marketing experience
• Experience with retail, out of home or other non-digital marketing channels
• Familiarity with influencer marketing and partnership development

What We Offer

• Health and wellness benefits (Health Insurance, Dental Insurance)
• Flexible work arrangements with a one-time home office setup stipend ($300)
• Generous PTO (15 PTO days, 10 sick days) and paid parental leave
• 401K plan (non-matching)

Join Flaus and help us revolutionize oral care! 🦷✨🚀 Flaus is an Equal Opportunity Employer. We are committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.