Email Marketing Specialist

About Us:

Our company is based in Dubai, UAE, and is a global leader in trading education. With over 10,000 satisfied clients worldwide, we provide cutting-edge training and resources to help traders excel in the dynamic Forex market.

In this role, you will leverage email campaigns to engage traders, build loyalty, and drive conversions, helping us to reach new heights in a highly competitive industry.

Job Summary:

As the Email Marketing specialist, you will be responsible for developing, executing, and optimising email marketing strategies tailored for our community.

You will be in charge of creating targeted, data-driven campaigns to engage both new and existing traders, enhance customer retention, and maximise conversions.

You will be working closely with several departments from our business, you’ll ensure that all email marketing efforts are aligned with our objectives and contribute to the overall success of our marketing strategies and campaigns.

Key Responsibilities:Email Campaign Strategy & Execution:

• Develop and implement comprehensive email marketing strategies focused on customer acquisition, engagement, and retention.
• Design and manage high-performing email campaigns, including trading education emails, promotional offers, market updates, and trading tips.
• Segment email lists based on trader behaviour, account status, and lifecycle stages (e.g., new users, active traders, dormant accounts) to deliver personalised content.

Email Automation & Workflows:

• Set up and manage automated email workflows, including welcome series, abandoned cart sequences, post-trade confirmations, and re-engagement campaigns for lapsed traders.
• Optimise email automation to nurture leads, promote new features or products, and maintain ongoing engagement with active traders.
• Ensure seamless data integration between email platforms, CRM systems, and other marketing tools to maintain an efficient workflow.
• Campaign Monitoring & Performance Optimisation:
• Regularly monitor email performance metrics (e.g., open rates, click-through rates, conversion rates, ROI) and adjust campaigns for optimal results.
• Conduct A/B testing on subject lines, content, CTA buttons, and send times to identify the best-performing variations.
• Analyse customer behaviour (e.g., engagement with educational content, trading activity) and adjust email targeting to improve conversions.

Collaboration & Cross-Functional Coordination:

• Coordinate with other marketing channels (e.g., social media, paid ads, SEO) to align email campaigns with broader marketing initiatives such as special promotions, product launches, or trading webinars.

Segmentation & Personalisation:

• Leverage data insights to develop targeted segmentation strategies, ensuring email content is personalised based on trader behaviour, market interests, and account type.
• Develop lifecycle email campaigns (e.g., educational content, loyalty programs, product updates) to build long-term relationships with customers and encourage repeat trading.
• Email Platform & Tool Integration:
• Integrate email campaigns with key marketing platforms and CRMs to streamline customer journeys and maximise email effectiveness.
• Utilise advanced features of email platforms to automate processes, improve personalisation, and optimise performance.

Required Qualifications:

• Experience: 3+ years of experience in email marketing
• Email Marketing Expertise: Strong experience with email platforms (e.g., Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud) and email automation tools.
• Analytical Skills: Ability to monitor, analyse, and interpret email campaign data to drive optimisations and improve performance.
• Campaign Management: Proven experience managing end-to-end email marketing campaigns, from strategy development to execution and reporting.
• Segmentation & Personalisation: Expertise in email list segmentation, personalisation strategies, and targeted campaigns based on customer data.

What We Offer:

• Competitive Salary & Performance Bonuses
• Opportunities for Professional Growth: Access to learning resources, certifications, and career development in the fast-paced Forex industry.
• Innovative & Fast-Paced Environment: Join a rapidly growing company with opportunities for innovation, creativity, and making an impact in the Forex space.
• Fully remote work: Enjoy the flexibility of working from anywhere.
• Engagement Events: Participate in monthly engagement activities designed to keep our team connected and motivated.