Performance Marketing Specialist - eMAG Bulgaria

Grow Faster.

We’re always looking for the ones truly passionate about their work. If you are amongst them, you can rest assured there is a place for you in eMAG. We grew very fast and we are determined to keep doing so. What brought us here is our desire for continuous evolution and practical results.

At eMAG, a set of strong principles guide our daily work: we understand the client, we think like a successful entrepreneur, we make decisions supported by data, we assess the impact of our projects, we act responsibly, we support each other and we grow with the business. They define us and help us become the favorite shopping destination for our clients.

Almost 6000 people are working now in eMAG. We strongly believe in people development and therefore every year we invest more and more energy and resources to remain an organization that is constantly learning. We want to make sure that you’ll have the most talented colleagues, as well as the proper environment to grow and achieve great results, to become what you desire on a personal and professional level.

Performance Marketing Specialist - eMAG Bulgaria

The Marketing team is responsible for the eMAG brand, for the continuous growth of the business in the market, and the exceptional experience of our clients.

In the eMAG marketing team, you will have the mission to constantly find ways to grow the business and build a coherent image that supports the company's qualities in front of clients. Also, you will deal with promotional campaigns, sales events, launches, loyalty programs and you will ensure that the customer’s experience with eMAG is maintained at high standards.

Main responsibilities:

• Create, manage and optimize paid media / pay-per-click campaigns based of agreed KPIs;
• Produce detailed analysis and reports to track KPIs, understand the customers’ behavior, implement or adjust campaigns accordingly and discover opportunities for growth;
• Measure and optimize newly implemented as well as existing campaigns based on е-commerce specific performance indicators (conversion value, return on ad spend, conversion rate) - to ensure both revenue growth and profitability;
• Produce and present detailed analysis and reports to track KPIs, understand the customers’ behavior, implement or adjust campaigns accordingly and discover opportunities for growth;
• Manage tests (at various levels, such as ad copy, audience, campaign settings, smart bidding etc) and reports test results, making data-driven decisions;
• Work closely with other teams (Performance Teams for Romania and Hungary, Creative Team, Campaign Management, Brand Team, CRM Team) to create campaigns and discover risks and opportunities;
• Stay up to date with the latest news in digital and changes across platforms. Work with new products from Google or Facebook, in their early alpha or beta stages;
• Proactively research campaign status and formulate actionable solutions based on findings.

Requirements:

• Minimum 2 years of hands-on experience managing PPC campaigns;
• Strong knowledge of Google Marketing Suite (Ads, Analytics, Tag Manager, Data Studio, Firebase) and Facebook Ads;
• Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly;
• Knowledge of Microsoft Excel and data manipulation;
• English: advanced (written and spoken);
• Bulgarian: native or advanced (written and spoken);
• Highly proactive, analytical mindset, team player, great communicator with a growth mindset and a can-do attitude;
• Comfortable working with multiple internal applications;
• Able to adapt to a very fast changing environment and able to work under pressure especially during peak period (Black Friday, holiday season, etc.);
• Highly organized, task focused, and adept at juggling multiple priorities;
• High degree of willingness to learn and a strong desire to develop;
• The ability to proactively listen to others; to understand issues and situations and to clearly articulate business needs to both internal and external customers;
• The power to recognize anomalies and critical situations and respond appropriately;
• Excellent written and verbal communication skills;
• Strong problem solving and organizational skills.

Nice to have experience in:

• Working with TikTok Ads, LinkedIn Ads, Retargeting Platforms, Affiliate Marketing and other 3rd party performance platforms;
• Industries such as ecommerce, retail;
• Working in cross-functional large teams.

Other information:

We know that benefits are important, that's why, at eMAG, we offer you a few options to choose from:

• Medical subscription for Medicover, Medlife or Regina Maria.
• A flexible budget that you can invest in yourself as you wish: meal tickets, holiday tickets, cultural vouchers, private pension, foreign language classes, eMAG and Fashion Days gift cards, access to World Class gym or even professional development classes.
• You will receive different discounts from our partners - banking, mobile, dental medicine, wellness or coffee shops.
• You have access to the Bookster library.
• You'll work in a friendly office. We redesigned our headquarters office to suit our new hybrid work model: we doubled the number of rooms destined for meetings and we equipped them with state-of-the-art technology to facilitate mixed meetings - online & offline.

Apply, and if your experience will be considered suitable for the role you wish, we will contact you by phone for more details.