Senior Integrated Marketing Manager

We're partnering with a well-known fashion brand (known for it's reusable bags and creative partnerships) to find a Senior Integrated Marketing Manager.

The Senior Marketing Manager will be a key leader within the marketing team, responsible for overseeing and executing comprehensive marketing campaigns across all customer touch points. This role will provide marketing support company-wide and lead the brand's communications strategy.

Location: Remote (Preference for CA, OH, IL, NJ and NY based candidates)

Comp: $120K base salary (additional benefits detailed below)

Responsibilities

• Build marketing calendars that support sales goals for all revenue channels.
• Create and direct marketing communications strategies that resonate with diverse audience segments across all marketing touch points.
• Establish measurement frameworks and KPIs to assess marketing effectiveness across channels
• Collaborate with creative, sales, product development, stores, and customer service teams to ensure cohesive strategy implementation
• Provide marketing support to various departments within the company
• Identify and evaluate new marketing channels and opportunities
• Manage public relations efforts & inbound inquiries
• Manage the Digital Marketing Manager and Social Media Marketing Manager, ensuring cohesive and effective digital marketing efforts

Requirements

• Minimum of 7 years in strategic omni-channel marketing, with 3+ years managing communications for a high-visibility brand with engaged audiences
• Proven track record of developing and executing successful marketing campaigns
• Proficiency in digital marketing tools and reporting on marketing KPIs
• Ability to think strategically and make data-driven decisions
• Proven experience scaling marketing teams and operations in high-growth environments
• Excellent communication and interpersonal skills
• Demonstrated success in public relations, including media relations and issue resolution
• Interested in the ever-evolving landscape marketing, keeping up with new trends and best practices
• Highly organized and able to work both independently/cross-departmentally
• Strong leadership skills with experience managing team members
• Enthusiastic and eager to grow and learn with the company