Influencer Marketing & Partnerships Coordinator (Part-Time)

About Candy Claws

Candy Claws is a fast-growing eCommerce brand in the beauty niche, specializing in high-quality press-on nails. We offer stylish, salon-quality nails that are easy to apply and damage-free. Our mission is to make beauty effortless and accessible for everyone, with over 100,000 sets sold in 2024 alone. As we expand, we’re looking for an Influencer Outreach & Partnerships Coordinator to help grow our brand presence through strategic influencer collaborations.

Role Overview

We are seeking a dynamic and results-driven Influencer Outreach & Partnerships Coordinator to develop and execute our influencer marketing strategy. The role is part-time and would require 20 hours of work per week. The position is remote and work hours are fllexible.

You will be responsible for identifying, engaging, and managing relationships with influencers, content creators, and brand ambassadors to drive awareness, engagement, and sales. Additionally, you will be responsible for managing ongoing relationships with influencers, reengaging successful partnerships for future collaborations, and requesting to whitelist creators' profiles for ads.

This role will also require you to establish and maintain a system for tracking, saving, and collecting usage rights to all content posted relating to the brand. You must ensure that all influencer-generated content is properly documented and can be leveraged for future marketing efforts.

Furthermore, you will be responsible for raising orders within our shipping CRM for the product that will be sent to influencers each month and tracking which products were sent to each influencer. The ideal candidate must have experience in successfully building out tracking processes for such work in previous positions.

Key Responsibilities

• Research and identify influencers, creators, and brand ambassadors aligned with Candy Claws' target audience and values.
• Build and nurture relationships with influencers across social media platforms (Instagram, TikTok, YouTube, etc.), ensuring ongoing engagement and collaboration.
• Reengage successful influencer partnerships for further collaboration in future marketing moments.
• Request to whitelist creators' profiles for running ads through their content.
• Develop outreach strategies and pitch influencers effectively to encourage collaboration.
• Negotiate and coordinate influencer partnerships, gifting campaigns, and paid collaborations.
• Establish and maintain a system for tracking, saving, and collecting usage rights to influencer-generated content.
• Track and analyse campaign performance, measuring key metrics such as reach, engagement, and conversions.
• Raise purchase orders within our shipping CRM for influencer product shipments and track what products are sent to influencers each month.
• Collaborate with the marketing and content teams to align influencer campaigns with overall brand objectives.
• Manage influencer contracts, agreements, and deliverables to ensure compliance and successful execution.
• Stay up to date with industry trends, emerging influencers, and best practices in influencer marketing.
• Maintain a database of influencer partnerships, tracking past collaborations and performance metrics.

Qualifications & Experience

• Ideally a degree or diploma in Marketing, Digital Media, Communications, or a related field (or equivalent experience).
• Proven experience in influencer marketing, influencer outreach, or social media partnerships (preferably in the beauty, fashion, or lifestyle industry).
• Strong understanding of social media platforms and influencer landscapes, particularly Instagram and TikTok.
• Experience in successfully building out tracking processes for influencer campaigns, content rights, and product shipments in previous positions (preferred but not required).
• Excellent communication and negotiation skills, with the ability to build authentic relationships.
• Data-driven mindset with experience in tracking influencer campaign performance and reporting key insights.
• Creative thinker with the ability to craft compelling pitches and collaboration ideas.
• Self-motivated, organized, and able to manage multiple partnerships simultaneously.
• Familiarity with influencer outreach tools, CRM software, or social media analytics platforms is a plus.
• Someone who is confident in front of the camera, has experience with social media, and is passionate about posting to their own socials, with a strong understanding of what drives engagement, is a plus. (This role has the potential to develop into a Social Media Manager position.)

Why Join Candy Claws?

• Be part of one of Australia's fastest growing eCommerce brands in the beauty industry.
• Work in a fun and creative environment where new ideas are encouraged.
• Flexible remote work with opportunities for growth and career advancement.
• Competitive compensation $70,000 + super (pro rata).
• Room for the role to grow into full time social media manager position.

Experience:

• Ideally 1+ years’ experience managing influencer outreach campaigns.

Applying:

If this sounds like your kind of vibe, please apply with a resume and short cover letter. Tell me why you’re excited about this role and what you can bring to the team. 

Please email resume & cover letter to admin@candyclaws.com.au.