Creative Strategist

Junior Creative StrategistLocation: Remote (UK-based preferred, ideally near London)

Salary: TBD with performance-based bonuses

Type: Full-Time

About Ankhway

At Ankhway, we’re not just building a company—we’re creating a movement. Inspired by ancient wisdom and driven by modern rebellion, we’re here to challenge the pharmaceutical-first system and put natural health back in people’s hands.

Founded by two brothers who grew up in Southeast Asia, our perspective on health was shaped by cultures that value balance, root-cause solutions, and nature’s intelligence. Moving to the UK, we saw the stark contrast—a system of quick fixes and disconnected care. That contrast became our mission.

We created Ankhway to make holistic health accessible, practical, and powerful. Our Product, 10-in-1 functional mushroom gummies—brings ancient wellness traditions into modern routines with ease. With thousands of 5 star reviews, we are changing the way people address health.

About the Role

We’re looking for a Junior Creative Strategist who is hungry, curious, and ready to make a name for themselves inside a fast-growing, disruptive brand.

You’ll work alongside our small, high-performing team to conceptualise and develop high-converting ad creatives primarily for Meta (Facebook/Instagram). You’ll be trained by our strategists, but a solid foundational understanding of marketing psychology and ecommerce is essential.

This is not a regular 9-5 job—we want someone incredibly hungry and passionate about the brand and mission.

Key Responsibilities

• Conduct market and persona research to understand motivations, pain points, and decision triggers
• Develop concepts, scripts, and UGC briefs for video ads and direct-response content
• Collaborate with our creative team (editors, designers, other strategists) to bring ideas to life
• Analyse ad account data to identify winners/losers, understand why, and build on successful concepts
• Help optimise the creative testing process across platforms
• Stay up to date with industry trends, viral hooks, and creative formats

Ideal Candidate Has

• Previous experience in ecommerce creative strategy—either working at a brand, agency, or as a dropshipper/brand builder
• Familiarity with supplement brands and wellness markets is a huge plus
• A working knowledge of Breakthrough Advertising principles: market awareness, desire levels, etc.
• Understanding of direct-response marketing, social ad psychology, and viral content mechanics
• Bonus: Experience with video editing (e.g. CapCut, Premier pro), Canva/Figma graphics, or building landing pages (Replo)

You’ll Thrive Here If You

• Are a young, hungry and purpose driven person
• Are excited by the idea of building something meaningful with a small, tight-knit team
• Want to make content that actually changes people’s lives

What We Offer

• Real opportunity to shape the direction of a high-growth brand
• Full-time, fully remote role with flexible hours
• Potential to join a future in-person office in London
• Passionate and determined team culture
• Growth-based bonus structure

Sound Like You?

Send us:

• A few lines about why this role excites you
• Examples of creatives you’ve worked on or brands you’ve helped grow
• Any portfolios, TikToks, or Google Drive links that show us how you think

If you are interested, please email tomas@ankhway.com with the above