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Senior Paid Media Manager (Performance Media)

adaptive & co
Department:Performance Marketing
Type:REMOTE
Remote Region:EU
Location:Ireland
Experience:Mid-Senior level
Estimated Salary:€50,000 - €80,000
Skills:
GOOGLE ADSMETA ADSGOOGLE MERCHANT CENTERGOOGLE TAG MANAGERGOOGLE ANALYTICSPERFORMANCE MARKETINGDATA ANALYSISSTRATEGIC PLANNING
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Job Description

Posted on: January 26, 2025

We seek a passionate and results-driven Senior Performance Marketing Manager to join our dynamic Paid Media team. In this hybrid role (2 days in-office), you'll manage and own Google Ads & Meta Ads campaigns and performance for global Lead Gen and e-commerce brands.

KEY RESPONSIBILITIES

  • Campaign Management: Execute high-performing Google Ads & Meta Ads campaigns, optimizing for key performance indicators (KPIs) like leads, sales, ROAS, and ROI.
  • Data Analysis & Reporting: Analyze campaign performance data, identify key insights, and generate and present insightful reports for clients.
  • Client Relationships: Cultivate and maintain strong client relationships, providing exceptional service and building trust.
  • Strategic Planning: Develop and implement data-driven strategies to improve campaign performance and achieve client goals.
  • Innovation & Optimization: Continuously explore and implement new strategies and technologies to maximize campaign effectiveness.
  • Collaboration: Work closely with internal teams (e.g., Analytics, Account Management) and external partners (e.g., Google, Meta) to achieve campaign objectives.

ABOUT ADAPTIVE

Adaptive & Co is a leading Performance Marketing & Analytics consultancy specializing in Digital Analytics, Performance Media, and Data Activation. We are proud to be recognized as:

  • Certified Google Analytics Partners
  • Meta Business Partners
  • Google Partners

We value positivity, hard work, and a collaborative team spirit and individuals who are:

  • Results-oriented: Driven to achieve exceptional ROI and exceed client expectations.
  • Proactive & Independent: Able to take ownership of projects and work effectively independently and as part of a team.
  • Growth-minded: Eager to problem solve, learn, and stay abreast of the latest industry trends and technologies.
  • Communicative & Collaborative: Strong interpersonal and communication skills with the ability to build and maintain strong client relationships.

ESSENTIAL SKILLS

  • Platform Expertise: Deep expertise in Google Ads, Google Merchant Center, Google Tag Manager, Google Analytics, and Meta Ads.
  • Performance Marketing: Proven ability to drive high-performing e-commerce and lead-generation campaigns.
  • Analytical & Strategic Thinking: Strong analytical, strategic, and problem-solving skills with the ability to translate data into actionable insights.
  • Communication & Interpersonal Skills: Excellent communication, presentation, and interpersonal skills.

BENEFITS

  • Flexible hours
  • Hybrid working - this is a hybrid role
  • Great work-life balance
  • 35 days off between public holidays and annual leave
  • Strong learning culture & drive to innovate
Originally posted on LinkedIn

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