Unveiling the Top 5 Super Bowl Ads of 2025: What Made Them Stand Out?

The Most Effective Ads from Super Bowl LIX

The 2025 Super Bowl featured some truly memorable advertising moments. Here’s a look at the top 5 ads that captivated audiences:

5) Nerds – "What a Wonderful World"

Nerds showcased a vibrant ad inspired by New Orleans. Featuring Shaboozey singing Louis Armstrong’s classic while enjoying Nerds Gummy Clusters, this ad combined sensory appeal with a colorful backdrop. Despite being ranked 31st by AdMeter, it scored well with Kellogg MBAs and was rated highly by iSpot TV.

4) Lay’s – "The Little Farmer"

This heartwarming tribute to American farmers resonated with viewers. A young girl nurtures a potato on her family’s Wisconsin farm, emphasizing Lay's commitment to sourcing potatoes from U.S. farms. It was rated #2 on AdMeter and received an “A” from Kellogg MBAs.

3) Michelob Ultra – "The Ultra Hustle"

Featuring William Dafoe and Catherine O’Hara, this ad depicted older adults competing in pickleball, promoting Michelob Ultra’s athletic image. It ranked #3 on AdMeter, received an “A” from Kellogg MBAs, and was among the most liked ads according to Sprout Social.

2) Hims & Hers – "Sick of the System"

The most controversial ad, it tackled the obesity epidemic and criticized the healthcare system. While some deemed it dangerous, it significantly raised awareness of Hims & Hers and positively impacted its stock price.

1) Hellmann’s – "When Sally Met Hellmann’s"

Recreating the iconic scene from When Harry Met Sally, this ad effectively highlighted the product while maintaining a humorous dialogue. Featuring original stars Meg Ryan and Billy Crystal, it was rated an “A” by Kellogg students and ranked 9th on AdMeter.

Honorable Mentions

• Jeep: Harrison Ford’s unity message resonated well.
• Pfizer: An emotional portrayal of a boy battling cancer.
• Doritos: A hit from the user-generated “Crash the Super Bowl” campaign.
• Angel Soft: Promoted bathroom breaks in a humorous way.
• Bosch: Antonio Banderas effectively promoted the brand.
• MSC Cruises: Drew Barrymore and Orlando Bloom showcased a blend of European and American styles.
• Little Caesars: Eugene Levy promoted a new flavor with a memorable ad.