The Evolution of Communications Strategies in Games

Rana Rahman, founder and MD of Raptor PR, shares his candid insights on the evolving landscape of media messaging in the gaming industry. With over two decades of experience in PR, Rahman has worked with notable brands like Philips, Fujifilm, and PlayStation. Now, he focuses on data-driven B2B communication campaigns for major players in the industry.

The Role of a Good PR Agency

Raptor PR aims to elevate games and tech companies, ensuring their offerings are visible across various industries. A proficient agency not only helps in shaping messaging strategies but also manages coverage opportunities with tier-1 media.

“It's not just about media anymore, it's a whole integrated marketing mix.”
— Rana Rahman

The Importance of Authentic Communication

Rahman emphasizes the necessity for companies to engage in marketing themselves. He believes that when clients communicate directly, it feels more authentic and resonates better with the audience.

Avoiding Hyperbole in Messaging

Many B2B tech companies struggle with clear messaging, often getting lost in hyperbolic brand statements that fail to convey their actual value. Rahman advises against using vague language, stating:

“If it's not true, if it's not defensible, don’t do it, because it doesn't fool everyone.”

Adapting to the Changing Media Landscape

The gaming media landscape is rapidly changing, with many traditional outlets closing or downsizing. Rahman notes:

“Going into 2025, there's less reliance on media, but it's still massively important.”

The Rise of AI in Marketing

Looking ahead, AI is set to transform communication strategies. Rahman shares that while AI can aid in brainstorming and generating ideas, it cannot replace the human touch needed for complex B2B writing.

“There’s a balance of editorial and commercial, and that’s quite a human quality.”

Rana Rahman and Raptor PR will be present at the upcoming Pocket Gamer Connects London event on January 20th to 21st.