Unlocking the Future of Mobile Gaming: 72% of Developers Plan to Boost User Acquisition Spending with Reward-Based Campaigns

The Rise of Reward-Based Marketing in Mobile Gaming

A new report from Almedia, based on an Atomik Research survey, reveals that 77% of mobile developers have engaged in reward-based marketing campaigns. An impressive 95% of these developers believe that such strategies have provided them a competitive edge in the gaming market.

Key Findings from the Survey

• 82% of developers noted that reward-based campaigns have significantly outperformed traditional marketing methods.
• Among the 23% who haven't yet adopted reward-based campaigns, 62% are worried about falling behind their competitors, and 43% plan to implement these strategies by 2025.

Current Challenges in User Acquisition

Despite the optimism, 64% of mobile game developers find the current user acquisition (UA) landscape challenging. However, 54% express hope that acquiring users will become easier in 2025.

• A notable 72% of respondents intend to increase their UA spending next year.
• The primary challenge remains tracking and measurement, largely due to evolving privacy regulations.
• 46% of developers are concerned about fraud, including invalid traffic and ad fraud, while only 34% place complete trust in traditional UA sources.

The Impact of Reward-Based Campaigns

68% of developers report improved return on ad spend when utilizing reward-based strategies over other methods. Moritz Holländer, Almedia's founder and CEO, states that reward-based user acquisition is no longer viewed with skepticism; it has evolved into a sophisticated, data-driven approach that yields exceptional returns for both players and advertisers.

This report, titled Rewarded Returns, is just part one of the findings, with part two expected in March.