Unlocking Omnichannel Success: How Brands Can Capture Loyal Customers Everywhere

Linking online and offline selling channels significantly increases the chances of transforming fickle shoppers into a loyal following.

Digitally native Australian womenswear label Leo Lin's conversion has increased 30 percent since it opened its showroom in Sydney in January 2024.

Key Insights

• Omnichannel shoppers (both online and in-store) spend 30% more per order and are twice as likely to make repeat purchases compared to those who shop in only one channel.
• Achieving a truly synchronous omnichannel selling model is challenging.
• The most effective strategies provide consumers with an easy shopping experience while effectively communicating a brand’s value and story.