Unlock the Secrets to a Successful Valentine's Day Campaign on TikTok!

With Valentine's Day fast approaching, it's essential to start planning your marketing strategy. TikTok has released a Valentine’s Day planning guide filled with valuable insights to help brands maximize their opportunities for this romantic holiday.

Key Insights from TikTok's Guide

TikTok emphasizes the importance of starting early, as 77% of users across the EU celebrate Valentine’s Day. Notably, 55% of TikTok users consider it an important occasion. This means brands should aim to kick off their campaigns well in advance to capture the attention of eager shoppers.

The guide provides a timeline overview showing when users begin to consider their Valentine’s Day purchases, with some planning starting as early as six months in advance. However, the majority typically start their planning about one month before the holiday.

Trends and Hashtags to Drive Engagement

TikTok also highlights popular trends and hashtags that can enhance engagement during this season. For instance, 17% of gifters buy gifts not only for their partners but also for friends and family, while many use hashtags like #SelfCare and #TreatYourself to promote self-love.

Engaging Your Audience

The guide offers additional insights into how TikTok users engage with Valentine’s Day content, suggesting various themed projects that resonate well. TikTok also provides tips on campaign planning, audience research, and even includes case studies to help brands strategize effectively.

For those looking to optimize their marketing efforts, TikTok’s guide is a valuable resource packed with insights to assist in planning for this significant occasion.

Download the Guide

You can download TikTok’s Valentine’s Day marketing guide (with email sign-up) here.