PG Tips Chooses New Creative Agency: What This Means for Their Brand

PG Tips Selects New Commercial Arts for Creative Account

In a recent five-way pitch, PG Tips has announced that it has selected New Commercial Arts to handle its creative account. Previously, this position was held by Calling, which was the incumbent agency. This change marks a significant shift in PG Tips' marketing strategy as they aim to refresh their brand image and engage their audience in new ways.

The decision comes as PG Tips looks to innovate and adapt in an ever-evolving market landscape. With New Commercial Arts at the helm, the brand is expected to explore fresh creative directions that resonate with both existing and potential customers.

As the tea market continues to grow, PG Tips is positioning itself to not only maintain its relevance but also to lead the conversation in the industry. The collaboration with New Commercial Arts is anticipated to bring a new level of creativity and strategy to PG Tips' campaigns moving forward.