MGA Entertainment has just announced the promotion of Michelle Lilley to the role of Managing Director for the UK and Ireland. Formerly the Vice President of Marketing EMEA, Michelle will now oversee some of the most popular brands in the toy industry, including:
- L.O.L. Surprise! – the No. 1 property in Playset Dolls and Accessories
- Rainbow High – the No. 2 property in Fashion Dolls and Accessories
- Little Tikes – the No. 1 property in Ride-Ons
- MGA’s Miniverse – the Fastest Growing property in Miscellaneous Toys
Michelle's career at MGA began in 2013 as the Marketing Manager for Little Tikes. Since then, she has climbed the ranks, serving as Marketing Director and then VP of Marketing EMEA. With nearly two decades of experience in consumer brands, she is recognized as a consumer brand expert and brings a wealth of knowledge to her new position.
In her own words:
“These are incredibly exciting times at MGA Entertainment, and I’m proud to be part of such a passionate team. MGA Entertainment has long been at the forefront of the toy industry and has led on innovation and creativity. I look forward to building on this to ensure we are bigger and bolder than ever before. Next stop, London Toy Fair – and then we will be showcasing our expanded category ranges in Nuremberg. Watch this space!”
Isaac Larian, CEO and founder of MGA Entertainment, expressed confidence in Michelle’s leadership, stating:
“Michelle’s commitment to MGA Entertainment speaks for itself and I am confident in her abilities to drive and grow our brands as we head into another exciting year with new category ranges and innovative product development.”
MGA Entertainment will be showcasing their offerings at the Nuremberg Toy Fair, located at Hall 12.2, Stand P-08. For inquiries, they can be reached at 0845 0533 333.
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