Meet the Top Social Media Directors: The Trendsetters Shaping Digital Marketing

Social media directors are the geniuses behind the posts that make you stop scrolling, the trends you can’t resist joining, and the conversations you actually want to be part of. They’re the ultimate multitaskers—part storyteller, part strategist, and part digital wizard—ensuring brands not only show up but stand out in the fast-paced online world.

In this week’s Best of the Best series, we’re tipping our hats to these digital dynamos. From crafting jaw-dropping campaigns to sparking viral sensations, these social media pros are redefining what it means to thrive in the ever-changing digital landscape.

10. Sophie Keogh, Social and Innovation Manager, OMD Create

Sophie Keogh, with her background in Business Marketing, has made a significant impact at OMD Create. Her sharp intuition for social trends and innovative thinking has driven the agency's approach to complex campaigns.

9. Beaurey Chan, Social and Content Lead (Netflix ANZ), Snack Drawer

In just five months, Beaurey Chan has become a driving force behind Netflix ANZ's social strategy. Known for her precision in delivering projects, she continually elevates the social and content game at Snack Drawer.

8. Alexis Whelan, National Lead, Creators and Content, Kinesso

Alexis Whelan oversees influencer partnerships and creator content at Kinesso, blending playfulness with professionalism, making her a standout leader in digital marketing.

7. Erin Brizga, Social Client Partner, Eleven

Erin Brizga is the driving force behind social content across the TBWA Collective, ensuring that social media is a core part of the overall brand strategy.

6. Sam Kelly, Managing Director and Partner, Hello

Sam Kelly leads a diverse team at Hello, known for setting the bar in social media and influencer marketing, leveraging over 15 years of experience with big-name brands.

5. Amaury Treguer, Co-founder, Bread

With over 20 years of experience, Amaury Treguer helps brands navigate the digital landscape, focusing on creating shareable content that resonates across platforms.

4. Suzie Shaw, CEO, We Are Social Australia

Suzie Shaw has steered We Are Social to success, creating social-first campaigns that drive engagement and boost brand growth while advocating for women in leadership.

3. Lauren Leonard, Lead Owner Thinker, Thinkerbell

Lauren Leonard combines marketing science with a deep understanding of culture, crafting strategies that resonate with today's digital audience.

2. Ben Mayor, Social Director, Akcelo

Ben Mayor creates social-first strategies that engage communities and spark conversations, ensuring brands become part of the conversation.

1. Shivani Maharaj, Chief Content and Partnerships Officer, Wavemaker

Shivani Maharaj is a creative force in social media strategy, known for blending data, culture, and creativity to ensure brands remain relevant and engaging. Her innovative campaigns have garnered significant engagement and won her the B&T Women In Media Social Media award this year.