Meet Henry Tajer: Seven's New Sales Leader Ready to Transform the Advertising Landscape

Henry Tajer Takes the Helm at Seven

Henry Tajer has officially stepped into the role of Sales Chief at Seven, succeeding the former chief revenue officer Kurt Burnette, who was made redundant in June. Tajer brings a wealth of experience from his previous positions as the global chief executive of IPG Mediabrands and head of Amazon’s advertising division in Australia.

In his new role, Tajer will oversee and drive all revenue operations at Seven, working closely with the national TV sales director Katie Finney, national digital sales director Jordan King, and head of sales strategy and enablement Vikki Friscic.

Aiming for Innovation and Growth

Tajer will collaborate with the broader Seven executive team to enhance the company’s offerings, striving to provide innovative solutions for both advertisers and audiences. Jeff Howard, the new chief executive, emphasized the importance of Tajer’s extensive experience in advertising, marketing, and media as a unique asset that would help propel Seven towards transformative growth.

Excitement for the Future

Expressing his enthusiasm, Tajer stated, “I am excited to be joining the amazing team at SWM. This is a unique moment for both Seven and the broader marketplace, presenting a tremendous opportunity to shape our offering and drive growth.”

A Shift in Strategy

This appointment comes as part of a strategic shift initiated by Howard, who previously restructured Seven into three divisions, leading to several job cuts. Tajer has already been involved with Seven in an advisory capacity, bringing a fresh perspective to various projects.

Speculations on Leadership Changes

There are rumors that Tajer’s arrival may hint at a potential future transition in leadership, with speculation about him eventually taking over as chief executive from Howard. Seven’s recent restructuring has resulted in distinct divisions led by Angus Ross for TV, Gereurd Roberts for digital, and Maryna Fewster for the Western Australia operation.