Master the Art of LinkedIn Posting: Essential Do's and Don'ts Revealed!

LinkedIn has recently shared valuable insights on what to share on the platform to enhance content performance. Here’s a breakdown of their recommendations:

Posting Do's

• Share Original Thoughts: Engage your audience with unique insights rather than reposting content.
• Promote Healthy Debates: Encourage diverse opinions while maintaining professionalism.

Posting Don'ts

LinkedIn emphasizes avoiding content that could lead to negativity, as the platform's algorithm penalizes such posts:

• Dismissive Content: Avoid shutting down others’ opinions.
• Derisive Content: Steer clear of mocking or belittling others.
• Unconstructive Content: Don’t disrupt conversations or provoke arguments.

Specific Types of Negative Posts to Avoid:

1. Dismissive: Content that disregards others’ views.
2. Derisive: Mocking or sarcastic remarks.
3. Unconstructive: Posts that provoke negative reactions or arguments.

Additional Content to Avoid

• Posts that promote products without valuable insights.
• Irrelevant comments or engagement solely for promotion.
• Humor that lacks professional context.
• Requests for likes, shares, or comments.
• Copying someone else's content.
• Sensitive or adult content.

LinkedIn aims to foster a professional environment by discouraging overly personal posts or irrelevant content. This aligns with their recent algorithm changes, focusing on professional insights rather than personal anecdotes. Engaging with video content is also encouraged, as it significantly boosts interaction rates.

These guidelines can help you optimize your LinkedIn strategy, making your posts more effective and engaging.