How Marc Marquez is Revolutionizing Ducati's Marketing Strategy
Crash1 month ago
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How Marc Marquez is Revolutionizing Ducati's Marketing Strategy

Industry Insights
ducati
motogp
marketing
marcmarquez
sponsorship
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Summary:

  • Marc Marquez's arrival at Ducati boosts marketing impact significantly.

  • Ducati's sporting director, Mauro Grassilli, praises improved communication and outreach.

  • Francesco Bagnaia is also enhancing visibility for Ducati despite limited fame.

  • Ducati secures Lenovo as title sponsor for the 2025 MotoGP season.

  • Grassilli expresses concern over the lack of title sponsors in the industry.

Marc Marquez's arrival at Ducati is proving to be a game-changer, both on and off the track. While engaged in developing the GP25 at the MotoGP Sepang test, Marquez is simultaneously enhancing Ducati's marketing presence.

Ducati recognizes Marquez as an eight-time world champion and the most recognizable figure in the sport today. According to Mauro Grassilli, Ducati's sporting director, the brand is experiencing significant satisfaction in terms of communication and outreach.

“We have a lot of satisfaction also from the communications point of view,” Grassilli stated. “It’s not that we didn’t have any before, but I think with Marc we are reaching an audience that was previously more difficult to engage.”

Marquez's factory teammate, Francesco Bagnaia, is also contributing to this marketing momentum, although he has yet to achieve widespread fame beyond hardcore MotoGP fans. Grassilli notes Bagnaia's ongoing efforts:

“Without a doubt. Let’s remember that Pecco is a world champion. He is a character who is doing well on the track, but also off it.”

Ducati is set to welcome Lenovo as their title sponsor for the 2025 MotoGP season, a move that underscores the brand's ambition to reach a broader audience. Grassilli expressed concerns about the lack of title sponsors for other teams, highlighting the importance of attracting partners from outside the motorcycle industry:

“The fact that we see other teams that have no title sponsors, or very few sponsors from other sectors, if any, is a cause for concern. Because it means that we are talking to the same people, and that is not the goal of Ducati.”

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