Summary:
Jen Shipley from Irwin Mitchell valued at £307,435 for her LinkedIn engagement.
Top 10 legal influencers generated £1.21 million in engagement, more than double the firms' LinkedIn pages.
Marketing expert Simon Marshall advises firms to leverage SuperInfluencers for better social media impact.
New research highlights the financial impact of social media posts by top legal influencers, with Jen Shipley from Irwin Mitchell emerging as the leading SuperInfluencer. Her posts on LinkedIn demonstrate an impressive annual engagement value of £307,435.
The Power of Legal Influencers
The study reveals that the top 10 legal influencers from the UK’s leading law firms generated engagement valued at £1.21 million on LinkedIn, significantly surpassing the £532,000 generated by the top ten firms’ LinkedIn pages.
Notable Influencers
- Justin Farrance (A&O Shearman): £185,082
- Mark Stephens (Howard Kennedy): £164,338
- Patrick McCann (Linklaters): £28,654
Insights from the Research
Conducted by marketing expert Simon Marshall, the research calculated the monetary value of engagement based on what firms would spend on LinkedIn ads to achieve similar results. Marshall emphasizes the importance of embracing SuperInfluencers to enhance social media strategies:
"SuperInfluencers like Jen Shipley are rewriting the rulebook, turning personal engagement into measurable business value."
The Top 10 UK Legal ‘SuperInfluencers’
- Jen Shipley, Irwin Mitchell — £307,435
- Ilana Kattan, Hogan Lovells — £153,703
- Justin Farrance, A&O Shearman — £185,082
- Mark Stephens, Howard Kennedy — £164,338
- Sophie Wardell, Higgs — £58,917
- Joel Shen, Withers — £124,000
- Jon Gregson, Weightmans — £68,733
- James Quarmby, Stephenson Harwood — £82,524
- Matt Schwartz, DLA Piper — £35,498
- Patrick McCann, Linklaters — £28,654
Ranked by likes and comments with their ad spend equivalent in £.
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