Cristiano Ronaldo’s net worth has been revealed to be a staggering €850 million, with the Manchester United and Real Madrid legend hailed as “the greatest marketing phenomenon in the history of world football.”
According to a study by IPAM (Portuguese Institute of Management and Marketing), the Cristiano Ronaldo brand is projected to be worth nearly €1 billion by the end of the year. This valuation considers various factors, including his personal income, media presence, social networks, achievements, and overall social influence.
“Cristiano Ronaldo is the greatest marketing phenomenon in the history of world football. Talent, extensive training and repetition, extraordinary discipline combined with a unique strategic image positioning,” stated Fabio Wolff, managing partner of Wolff Sports, a sports marketing expert.
Ronaldo is also venturing into the film industry, collaborating with Matthew Vaughn, a renowned British filmmaker famous for superhero movies. Two films are currently in production.
Where does Ronaldo’s money come from?
Ronaldo earns the highest wage in football, with his contract at Saudi Pro League side Al-Nassr reportedly worth €200 million per year. Despite no longer playing at the pinnacle of football, he continues to score regularly and is on track to reach 1000 career goals.
As his contract ends this summer, the 40-year-old has been offered a new two-year deal by Al-Nassr, and he is also set to become a part-owner of the team.
In addition to his football earnings, Ronaldo rakes in €150 million from advertising deals with major brands like Nike, Tag Heuer, and Louis Vuitton. His social media presence is unmatched, making him the most followed public figure globally, with over 1 billion followers across various platforms.
“Cristiano Ronaldo not only remains a legend on the pitch, but has also established a true empire off it. His ability to transform sporting success into a global phenomenon is a clear example of how today's athletes can strategically and exponentially build and monetise their personal brands,” explained Bruno Brum, marketing director of End to End Agency.
All these factors clearly send a message to Ronaldo’s critics: he is not going anywhere anytime soon.
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