Summary:
Carlo Mengucci appointed as Global Marketing and Communications Director for Ami.
Mengucci will oversee marketing, communications, events, and social media.
Alexandre Mattiussi expresses excitement about the new appointment.
The brand aims for global expansion following a majority stake acquisition by Sequoia Capital.
Recent changes in leadership positions within Ami’s marketing departments.
AMI NEWS:
French brand Ami has appointed Carlo Mengucci as its Global Marketing and Communications Director, effective Monday. This strategic move marks a significant step for the brand, which was founded in 2011 by Alexandre Mattiussi. Mengucci will be relocating to Paris, where he will be based alongside Mattiussi and CEO Nicolas Santi-Weil.
Mengucci's Responsibilities
In his new role, Mengucci will oversee marketing, communications, events, talents, social media operations, and the press departments. His extensive background includes serving as the marketing and communications director at Etro since January 2019, and prior to that, he was the PR director for Aeffe Group.
Mattiuissi's Vision
Mattiussi expressed excitement about Mengucci's appointment, stating, “Carlo is a longtime friend who we are delighted to welcome at Ami. We will write a beautiful chapter of the house’s history together, with our shared values.”
Recent Changes in Leadership
This appointment comes after a series of leadership changes in Ami’s communications and marketing departments, following the departures of Marie Montiglio, head of global press, and Samy Cheddadi, the former chief marketing officer.
Brand Expansion
In 2021, Sequoia Capital acquired a majority stake in Ami to further its global expansion, making this a pivotal moment for the brand as it seeks to enhance its international presence under Mengucci’s leadership.
— With contributions from Lily Templeton (Paris)
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