Digital Marketing Specialist

About Us Ylopo, LLC is a rapidly growing marketing and technology company providing internet marketing services and proprietary lead generation and engagement software to successful real estate agents across the country. We are seeking an outgoing, tech savvy individual to join our growing team. Why work for Ylopo? At Ylopo we offer team members:

• a commitment to personal development,
• guidance and support at a high level through interfacing with our Executive Team to prioritize goals as a company,
• excellent leadership and mentoring for our entry-level to senior staff, and recognition of outstanding efforts,
• team building events, team lunches/ happy hours, and other company wide events
• a supportive, caring environment dedicated to continuous learning and growth.

We are seeking a well-organized, tech-savvy Digital Marketing Specialist to join our marketing team. In this role, you will be the liaison between our digital marketing department and our clients. The role entails rolling up your sleeves to understand client issues; problem-solving with team members with the ultimate goal of improving our client performance and overall ROI. Duties:

• Communicate with clients via Zoom, phone, text and email to understand and troubleshoot issues with their marketing accounts, and reach out proactively to review their marketing performance
• Advise clients on what they can expect from their marketing and the best ways to optimize their campaigns
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search and social media in accordance with client goals.
• Optimize individual client accounts according to our KPIs, including monitoring budgets and bids
• Create reports related to marketing activities primarily in Microsoft Excel and Google Sheets
• Coordinate marketing activities between the client support team and marketing
• Create and post custom and templated ads for clients (Facebook, AdWords, etc.)
• Complete data entry for output I CRM system and spreadsheets
• Update and maintain records and run regular reports from multiple data systems
• Help clients set up their CRM to receive leads
• Collaborate across sales, marketing, and technical teams on various projects as they arise

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in social media marketing, preferably in a similar role.
• Proven track record of developing and executing successful social media campaigns that drive engagement and lead generation.
• Strong understanding of social media channels, tools, and technologies, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build strong relationships with partners and influencers.
• Strong analytical and problem-solving skills, with the ability to use data to make decisions and measure performance.
• Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines.
• Self-starter with the ability to work independently in a fast-paced, high-growth environment.
• Experience with social media management and analytics tools, such as Hootsuite and Sprout Social.

Preferred qualifications:

• Experience in the real estate industry or a related field.
• Knowledge of graphic design and video editing tools, such as Adobe Creative Suite and Canva.
• Familiarity with content management systems, such as WordPress.
• Passion for real estate and/or technology

At Ylopo, we offer competitive compensation, a comprehensive benefits package, and a dynamic work environment that values collaboration and innovation. If you are passionate about social media and interested in working for a company that is shaping the future of real estate technology, we encourage you to apply. This role is currently fully remote within the US. Compensation and full benefits include starting pay from $55,000+ depending on experience; medical, dental, and vision benefits; paid holidays, vacation, and sick days; a 401(k). Ylopo is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. We are committed to fostering, cultivating and preserving a culture of diversity, equity and inclusion. To learn more about this commitment, visit: www.ylopo.com/ylopos-diversity-equity-and-inclusion-policy Ylopo reserves the right to change or modify job duties and assignments at any time. The above job description is not all encompassing. Position functions and qualifications may vary depending on business necessity.