Social Media Manager

TikTok Marketing Strategy for Vape Free App

Project goal

Develop a comprehensive TikTok marketing strategy to enhance visibility, create a following for my channel, and increase the chances of user acquisition for an app in development called Vape Free designed to help people stop vaping.

Video Style and Tone

Youthful, energetic, and engaging UGC (User-Generated Content) videos that resonate with TikTok’s dynamic audience targeting the age 15-30

Script and Storyboard

- Introduce the concept of the Vape Free app with a catchy and direct message.

- Highlight key features of the app and its user-friendly interface.

-Use UGC of videos involving a mockup of the app to pique interest and explain the unique value proposition of the app

-Provide a mixture of educational and entertainment videos around quitting vaping

- End with a strong call-to-action encouraging viewers to download and share the app, alongside lead generation to the web platform behind the app called livelifevapefree.org.uk with free resources, actionable tips and blog posts with downloadable resourcesAdditional information

• - Focused on viral interaction to boost app installs.
• -Utilise the free to use platform livelifevapefree.org.uk to provide lead generation towards the app by building trust and credibility
• -Utilise micro influencer outreach to help promote the app and web platform