Social Media Manager

Job Description: Lead Social Media ManagerMission: We are a leading brand in the women's intimates apparel industry, renowned for our commitment to sustainability, comfort, and innovative design. Our products are meticulously crafted to offer an impeccable fit and a soft, lightweight sensation, prioritizing eco-friendly practices and setting new standards in comfort and craftsmanship. We aim to elevate the underwear experience for individuals from all walks of life, making premium comfort accessible to everyone.

Vision: Our goal is to become the top premium underwear brand in the United States with a global presence. We foster a winning office culture that promotes leadership opportunities, a fun work environment, and an ideal work/life balance. Committed to diversity and sustainability, we continuously seek innovations in design production and technology.

Position: Lead Social Media Manager (Remote - HC is in Miami, FL)

Key Responsibilities:

• Engagement & Growth: Develop and execute social media strategies to increase follower count and engagement rates. Monitor metrics and optimize strategies to meet growth objectives.
• Content Calendar Development: Design and maintain a content calendar aligned with brand strategy and priorities.
• Team Management: Lead a small team, providing mentorship and feedback to enhance their roles.
• Strategy & Community Building: Build and implement a strategy to develop a strong, engaged community, aligning content with brand tone and positioning.
• Cross-Functional Collaboration: Work closely with PR, Brand Marketing, and influencer teams to create integrated campaigns.
• Creative & Analytical Balance: Combine a strong creative vision with data-driven insights to guide content strategy.
• Platform Expertise: Oversee content creation, posting, and engagement across platforms like TikTok, Instagram, and Facebook, staying updated on trends and best practices.

Qualifications:

• Must-Have:
• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of social media management experience, with at least 3 years in a consumer packaged goods (CPG) environment.
• Proven experience managing direct reports.
• Experience collaborating across PR, Brand Marketing, and influencer marketing.
• Proficiency in content creation and campaign management for major social media platforms.
• Experience with businesses generating at least $10M in revenue.
• Nice-to-Have:
• Strong understanding of community engagement tactics.
• Familiarity with social media management tools and analytics platforms.
• Excellent project management and organizational skills.

Benefits & Perks:

• Competitive Salary
• 401K Plan
• Comprehensive Medical/Dental/Vision Coverage
• Generous PTO and Company Holidays
• Life Insurance and Disability Coverage
• Parental and Child Bonding Leave

This is a hybrid role requiring residency in or willingness to relocate to Miami, FL.

We are an Equal Opportunity Employer committed to fostering an inclusive and diverse workplace. All qualified applicants will be considered without regard to protected characteristics as outlined by applicable law.

Candidates are expected to perform varied tasks as required by the evolving needs of the organization, with a commitment to fulfilling their role to the best of their abilities.