Creative Strategist

Become the Newest Member of Fluency FirmThe Job

The creative strategist's primary responsibilities include collaborating with paid media buyers to keep informed about platform strategies, building strong relationships with clients, developing creative strategies and next steps for clients biweekly, and effectively communicating and educating clients on paid media and their specific accounts.

Who You Are

You are a Creative Strategist with experience in client-facing creative reporting for paid social and paid search advertising in the DTC space. You will be focused on measuring, iterating, and briefing performance creative impact on client revenue and efficiency. You have experience at media agencies or in-house at brands managing performance creative deliverables, execution, and reporting. You have deep expertise within Meta ads, and experience measuring and briefing into other media buying platforms like Snapchat, Pinterest, Twitter, TikTok, and Google. Bonus points if you are a former Media Buyer-turned Creative Strategist.

What You’ll Be Doing

• Delivering between 20-25 creative deliverables per month. This incudes Motion creative reports, detailed briefs for internal and external creative production, creative inspiration boards, and Creative IQ’s (Extensive EOM reporting).
• Deep-dive creative reporting using Motion (bi-weekly and monthly) directly to client leadership and internal/external creative teams.
• Conduct audience research and product segmentation to develop targeted creative reccomendations that align with client goals and objectives.
• Concept briefing to Fluency internal creative resources and client creative teams.
• Creative inspiration and exploration to develop new hooks, angles, and offers that drive performance creative output and performance
• Assist in the development of ad copy, creative assets, and landing pages that resonate with target audiences and drive conversions.
• Analysis by funnel step, product type, messaging + visual theme, format type, etc.
• EOM creative roundups and QBR's focused on Action, Insight, and Messaging framework.
• Collaborate with internal teams (e.g., paid social, paid search, and creative fulfillment and external partners (e.g., client creative teams) to develop and execute creative briefs.
• Stay up to date with industry trends and platform updates to ensure that our clients' campaigns and creative are always innovative and effective.

Personality Traits - What Makes a Fluency Firm Teammate

• Bias for action - You are decisive, take action, and make decisions quickly; Keep moving forward no matter what happens.
• Entrepreneurial - You must identify and make the most of opportunities, overcome and learn from setbacks, and succeed in a variety of settings.
• Resourceful - Thinks through possible ways to address a challenge. Employs creative problem-solving. Knows whom to turn to for advice or input.
• Clear communicator - Ensures everybody understands the message exactly the same way and in the way it is intended to be understood.
• Appropriate sense of urgency - Not everything is urgent, but some things are. Understands what needs to happen when to make customers (internal or external) comfortable and happy.
• Great eye for detail - Can figure out “what’s wrong with this picture?”
• Continuous Improvement - Champions continuous improvement in everything, but doesn’t allow perfection to get in the way of progress.

Qualifications:

• Bachelor’s degree or equivalent experience
• 3-5 years of experience as a creative strategist or media buying role within a marketing agency or in-house DTC brand.
• Experience directly managing client relationships to ensure aligned expectations and KPI's
• Proficient in using marketing and analytics tools (e.g., Meta Ads Manager, Excel, Motion AI).
• Analytical and quantitative capability to determine program effectiveness, ROI, etc., with digital marketing best practices
• Superior knowledge and understanding of paid media strategy and its implementation into paid media channels
• Excellent written and verbal communication skills.
• Ability to think creatively and strategically.
• Strong project management and organizational skills.
• Ability to work collaboratively in a fast-paced environment.

Benefits & Perks

• Fully remote with hybrid options.
• Monthly company happy hours (virtual).
• Health and Medical Insurance.
• Paid Vacation, holidays, + your birthday off.
• Yearly company-wide off-sites.
• Mentorship and learning opportunities to foster career development & personal growth.
• Work with some of the coolest D2C companies on the market.
• Employee welcome package.
• Discounts with our clients’ brands.
• Subsidized continued education classes or certifications.
• 401k with company match.

Salary + Bonus

$80,000 - $100,000 per year DOE