Head of Digital Marketing

Your career as Head of Digital Marketing at Booksy will give you the opportunity to drive the performance marketing strategy and execution across web, app, SEO, and all major social media and digital networks. Reporting to the Director of Growth Marketing and partnering closely with Product, Engineering, Design and Content teams, you'll lead a team of 5-6 digital marketing specialists to build and scale performance-driven campaigns. Your ‘job satisfaction' from this business-critical position will come from knowing the responsibility you'll have, the freedom you'll experience, and the role you'll play in successfully leading the growth of our user base, increasing engagement, and maximizing ROI across all digital acquisition channels. RequirementsEssentially, to ensure you succeed in this role you're going to need...

• Demonstrable breadth and depth of success in performance marketing, with a strong track record of driving growth for a SaaS or similar tech/digital business
• Extensive expertise in managing performance across web, app, SEO, and social media/digital networks, including but not limited to Google Ads, YouTube, Facebook/Instagram, TikTok and ASA. Deep experience in mobile/app is a plus.
• In-depth knowledge of SEO best practices, on-page/off-page optimization, content strategy, and technical SEO
• Leadership experience with a provable ability to lead, mentor, and inspire high-performing teams
• Proven experience with analytics platforms (Google Analytics, SEMrush, Ahrefs, AppsFlyer etc.) with the ability to translate data insights into actionable strategies
• Strong understanding of the customer journey and experience optimizing conversion funnels across acquisition, engagement, and retention
• Hands-on experience with A/B testing, optimization, and performance-driven strategies

BenefitsSome of the US benefits we offer are:

• This is a US- based, fully remote position (EST Timezone) we take pride in being a globally distributed team.
• Comprehensive health, dental, and vision coverage - Eligible first of the month following 30 days from start date
• Voluntary LTD
• Company paid STD, and $25,000 Basic Life
• PTO: unlimited with manager approval;
• Parental Leave - 12 weeks of leave; after 12 months of employment
• 401k - 50% match up to 6% of contributions paid annually/3-year vesting period eligible to enroll after 2 months of employment
• Booksy benefit $50 per month to use on services in our app

A bit about Booksy: A career at Booksy means you're part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers to arrange 'me time' moments, we're in the business of helping people thrive and feel fantastic. Working in a rapidly growing, ever-changing scale-up comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you enjoy inventively solving problems with others, helping create clarity when things get confusing, and prioritising your own path within ambiguity, then the chances are that you'll love the opportunities available to grow your career at Booksy. Our Diversity and Inclusion Commitment: We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at belonging@booksy.com, so we can best support you.