Summary:
Meridian is now available for all marketers, enhancing budget allocation.
Over 20 certified measurement partners are ready to assist with implementation.
Finder has successfully utilized Meridian to measure marketing impact.
Modern MMMs like Meridian provide accurate insights into marketing performance.
Meridian offers customization and transparency as an open-source tool.
Today marks a significant milestone as Meridian, Google’s open-source marketing mix model (MMM), is now accessible to all marketers and data scientists. This innovative tool is designed to help you allocate your marketing budget more effectively. To further assist marketers in implementing this tool, Google has introduced a partner program featuring over 20 certified measurement partners.
Why Meridian?
Last year, we unveiled our vision for a more transparent and actionable approach to marketing mix modeling. After extensive testing with numerous brands worldwide, Meridian is now equipped to offer valuable insights for businesses.
Real-World Impact
Brands like Finder, a financial company operating in multiple countries, have already seen the benefits of Meridian. Jennifer Snell, GM of Marketing & Loyalty at Finder, stated:
"With Meridian, we now have much more confidence in our ability to measure the impact of our investments... This has moved us from investing time and resources into creating linear regression models from scratch, to an agile, best-in-class solution."
Make Smarter Decisions with Marketing Mix Models
In today's multi-faceted consumer landscape, understanding how your marketing efforts translate into business outcomes is crucial. Marketing mix models provide established methodologies for budget allocation, considering all elements of your business and external factors like seasonality and pricing.
Why Choose Meridian?
Traditional MMMs have struggled to accurately measure performance media, leading to poor budget allocation. Meridian offers a modern solution:
- Uncover True Value: Gain access to the MMM Data Platform for comprehensive insights into your marketing performance.
- Customization: As an open-source framework, Meridian allows full transparency and customization to meet your unique needs.
- Accurate Budget Decisions: Analyze campaign performance against relevant KPIs to optimize your budget effectively.
- Reach and Frequency Redefined: Understand the true impact of your video investments by considering both reach and frequency, not just impressions.
- Integrate Experiments: Easily incorporate incrementality experiment results for precise outcomes aligned with your business goals.
Continuous Improvement
Google is committed to enhancing Meridian with new features and improved methodologies. You can access Meridian by downloading its code on GitHub.
Get Started with Meridian
A partner program is also being launched, featuring agencies and vendors trained in Meridian best practices. This global network can provide invaluable support in optimizing your marketing investments.
To explore how to unlock the full potential of modern marketing mix models, connect with a Meridian Certified Partner today.
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