Unlock Your Marketing Potential: Discover the Most In-Demand Skills for 2024

Marketing Jobs Are Rebounding

Marketing jobs are on the rise, with job postings increasing by 76% year-over-year on LinkedIn. Industries such as technology and financial services are experiencing significant hiring growth after previous layoffs.

Job Satisfaction Is High, Retention Remains a Challenge

Despite the hurdles, job satisfaction among marketers is strong, with 67% of CMOs expressing complete satisfaction in their roles. However, 55% of marketers are contemplating leaving for better opportunities, highlighting a challenge in talent retention.

Workplace Change Overwhelms Many Marketers

The rapid evolution of the marketing landscape is both an opportunity and a challenge. A staggering 72% of marketers report feeling overwhelmed by their roles, and 53% worry about keeping pace with technological advancements.

Skill of the Year: Collaborative Problem-Solving

The report identifies collaborative problem-solving as the “Skill of the Year” in marketing, with a 138% increase in demand. This skill emphasizes teamwork and customer-centric decision-making, crucial for navigating complex marketing challenges.

Top Hard Skills for Marketers

Technical skills are increasingly crucial in marketing, with notable surges in demand:

• Creative Execution: Up 443% over the past two years.
• Artificial Intelligence: Skills increased by 392%.
• Marketing Technology: Proficiency rose by 351%.

What Does This Mean?

To maintain competitiveness, marketers should focus on these three strategies:

1. Upskilling: Prioritize learning new tools and technologies, such as taking LinkedIn Learning's “Generative AI for Digital Marketers.”
2. Agility: Embrace change and cultivate a growth mindset to adapt to shifting consumer behaviors and tech advancements.
3. Collaboration: Foster cross-functional teamwork to enhance creative problem-solving.