Summary:
Over 400 rejections faced before landing a job in the UK.
Describes his career journey as 'From pillar to post'.
Emphasizes the importance of customer needs over profit.
Believes that communication is the key skill for success.
Distinguishes between product managers and product owners.
In this week’s edition of Level Up, we feature Sidiq Rufai, a UK-based product manager who shares his inspiring journey of transitioning from marketing to product management, facing over 400 rejections along the way.
A Career Journey Like No Other
Sidiq describes his career journey as 'From pillar to post', where each role built a foundation for the next. His diverse background—from photography to copywriting—led him to digital strategy and eventually product management.
The Tech Industry Transition
Sidiq’s passion for advertising drove him into the tech industry. His unconventional path began with a chance conversation at an agency, leading to a copywriting role. His experience at X3M Ideas during the chaotic times of COVID enriched his skills in managing ads and analyzing data, ultimately pivoting him towards product management.
Navigating Technical Complexities
With a marketing background, Sidiq emphasizes the importance of grit—or 'agidi'—in overcoming technical challenges. He believes that while technical knowledge is valuable, exceptional communication skills are crucial for effective product management.
Understanding Customer Needs
Sidiq stresses that focusing on customer needs rather than just profit is vital. Regularly engaging with customers provides insights that can shape product features and improve user experience.
Conquering Fear of Failure
Sidiq highlights that fear of failure often holds people back. With over 400 job applications leading to his first UK job, he learned that each rejection was a step towards success.
Salary Negotiations and Leverage
Sidiq has experienced notable salary increases by effectively negotiating based on measurable contributions and building strong relationships with his managers. He believes that negotiation is an art rooted in understanding your value and leverage.
Cultural Adaptation in Global Tech
Adapting to a work-life balance and cultural differences in a global tech environment has been a significant shift for Sidiq. He emphasizes the importance of small talk in building rapport and understanding diverse customer expectations.
Defining Success
For Sidiq, success is twofold: working on a product that significantly impacts lives and achieving personal freedom to pursue his passions. He aims to create transformative products while living life on his own terms.
Key Skills for Progression
Sidiq cites communication as his most valuable skill, enabling him to articulate his vision and influence stakeholders effectively.
Distinguishing Roles
He also clarifies the distinction between product managers and product owners, emphasizing that both roles are critical but focus on different aspects of product development.
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