From Startup to Success: How Natasja Bailey is Changing Social Media Marketing

Celebrating Growth in Year One

A creative entrepreneur from Burntwood, Natasja Bailey, is celebrating the remarkable growth of her business, The Write Hive, in its first year. Natasja has successfully built a portfolio of 90 clients, helping them create what she describes as “social media gold.”

Transforming Communication

At just 26 years old, Natasja emphasizes that her work demonstrates how alternative types of content can significantly transform the way clients communicate with their customers. She states, “User-generated content, or UGC, has redefined social media marketing by offering brands a compelling means of building authenticity, credibility, and community, ultimately driving conversions.”

However, she notes the market saturation that follows successful marketing strategies. Over the past year, she has fine-tuned her approach to the UGC niche, enhancing her business model to better serve her clients.

Partnering with Big Brands

Natasja has earned the trust of several big-name brands including Garnier, Timpson, Moonpig, Hovis, Protein Works, and Scholl. She anticipates even more household organizations will join her roster in 2025.

The Evolution of Social Media Advertising

She reflects on the changing landscape of social media marketing: “Gone are the days of unrealistic, over-polished, and unrelatable standards within social media advertising.” Natasja believes that while UGC should inspire, it must also be relatable, allowing audiences to see themselves in the creator's shoes, drawn in by a strong hook and convinced of the product's benefits.