Summary:
Dara Penny promoted to Senior Vice President, Chief Marketing Officer at Community Bank.
Over 15 years of experience in marketing, advertising, and customer engagement.
Will oversee marketing strategy for Community Financial System Inc. and its subsidiaries.
Focus on enhancing customer loyalty and supporting broader strategic objectives.
Active community involvement with the American Heart Association.
Community Bank proudly announces the promotion of Dara Penny to Senior Vice President, Chief Marketing Officer of Community Financial System Inc.
Dara brings over 15 years of experience in marketing, advertising, brand development, and customer engagement. In her new position, she will lead the strategy and implementation of all marketing and advertising efforts, along with corporate communications for Community Financial System Inc. and its subsidiaries:
- Community Bank
- Benefit Plans Administrative Services Inc.
- OneGroup NY Inc.
- Community Bank Wealth Management
Her mission is to enhance the visibility of all four businesses within their respective markets by cultivating customer loyalty and aligning with the company’s broader strategic goals.
Since joining Community Bank in 2011, Dara has been instrumental in revamping the bank’s marketing strategies, from launching successful brand campaigns to introducing new locations.
In addition to her professional achievements, Dara is actively involved in her community, volunteering for various local organizations and serving on the Syracuse board of directors for the American Heart Association since 2022. She holds a Bachelor’s degree from SUNY Geneseo and became a Certified Financial Marketing Professional in 2021. Currently, she resides in Liverpool.
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